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Last Updated: September 1, 2026
Welcome to the Gund Forever Friends Promise™ program by Spin Master Toys UK Limited (“Spin Master”) for its Gund brand ("Company," “Gund,” "we," "us," or "our"). This program is designed to help Gund owners reunite with their eligible registered lost Plush Friends (“Plush Friend”) through a unique QR code sewn into the Plush Friend’s label. Plush Friends eligible for the program are Muttsy, Kai, Toothpick, Philbin and Snuffles. By registering for and using the Gund Forever Friends Promise™ program (the "Service"), you agree to the following Terms of Service("Terms"). This includes terms that govern text message communications sent in connection with the Service and a limitation of your rights and remedies. If you do not agree, please do not use the Service.
The Gund Forever Friends Promise™ program allows users ("you," "your," or "User") to register a unique QR code associated with their Plush Friend and provide personal contact information to facilitate the return or replacement of the Plush Friend, if lost. If the Plush Friend is lost and subsequently scanned by a third party (“a Finder”), Gund will contact the Finder and attempt to retrieve and reunite Users with their Plush Friend. Finders will not receive User contact information, as Gund will facilitate the retrieval and return of the Plush Friend. If a Plush Friend is not found and returned, Users may obtain a one-time replacement Plush Friend. The Service is only available to Users and Finders in the United States.
To be eligible to use the Service as a User, you must:
To participate in the Service as a Finder, you must:
Plush Friends must have a Service QR code sewn into the label and be registered in accordance with Section 3 to participate in the Service.
To register your Plush Friend, scan the QR code on the sewn-in label of your Plush Friendand follow the registration process.
You must provide accurate and complete contact information, such as a mobile phone number and/or e-mail address, which will be used for:
For more information about how the Company uses the information collected through the Service, see our Privacy Policy. If your contact information changes, you are responsible for updating your registration details. GUND is not responsible for Plush Friends sent to inaccurate or outdated mailing addresses.
Each Plush Friend may only be registered once. A single User may register more than one Plush Friend.
If you discover that your Plush Friend has been lost, you may report it as lost by visiting Gund.com and navigating to the Customer Support page to complete the customer service form, or by contacting our Customer Care Support team at 0 800 206 1191 or via our online form at https://www.spinmaster.com/en-US/customer-support/call-support/, and providing the required information to report the Plush Friend as lost.
If your Plush Friend is reported found and subsequently returned to Gund in accordance with these Terms, Gund will notify you that the Plush Friend has been found and Gund will ship the Plush Friend to the mailing address listed in your Service account.
If you locate a lost Plush Friend, scan the QR code on the sewn-in label of the Plush Friend and choose the “I Found This Friend” option. If the Plush Friend has been registered to an owner, complete the Finder form to provide your contact information. Gund Customer Care will reach out to you via phone or email to facilitate a return of the Plush Friend.
You must provide accurate and complete contact information, such as phone number, email, and mailing address.
We will send to the email address you provided us detailed instructions on how to return a Plush Friend. You must return the Plush Friend using the carrier nominated by Gund in accordance with the instructions provided by Gund with the prepaid shipping label. The shipping label is valid for use for thirty days. You must use the provided packing materials to ship the Plush Friend in accordance with the size and weight restrictions set forth in the shipping instructions.
Gund may require that you supply your mobile number for security purposes, including to register and log into your account. This may include sending you a text message with a verification code when you register and each time you log in to your account. Text messages maybe sent using an automatic telephone dialing system, or artificial or pre-recorded voice. Messages may be in SMS, MMS or RCS format. Message and data rates may apply. Gund and mobile carriers are not responsible or liable for any undue delays, failure of delivery, or errors in messages. Not all mobile devices may be supported, and our messages may not be deliverable in all areas. Participation is subject to our Privacy Policy and all terms in these Terms of Service.
You agree to abide by the final and binding decisions of Gund regarding the Service and your use of it. Gund shall be the sole arbiter in cases of suspected abuse, fraud, or violation of these Terms and any decision it makes relating to termination, suspension, or disabling of the Service or a User’s or Finder’s participation shall be final and binding. Should a User or Finder object to any of these Terms, or any subsequent modifications thereto, or become dissatisfied with the Service, that User or Finder’s only recourse is to immediately discontinue use of the Service. This does not affect your statutory rights.
Participation in the Service does not guarantee the return of a lost Plush Friend. Gund is not responsible for unsuccessful reunions for any reason, including due to outdated or incorrect contact information, a Finder’s failure to send back the Plush Friend or where the Plush Friend goes missing in delivery.
Gund is not liable for lost, stolen, or unreturned Plush Friends. The Service relies onv oluntary participation from Finders, and Gund does not track, store, or monitor Plush Friend locations.
To the maximum extent permitted by applicable law, you expressly agree that use of, and participation in, the Service is at your sole risk. You agree that Gund (and its subsidiaries and affiliated companies) is not responsible, and will have no liability to you, for: any error, omission, interruption, defect or delay in transmission, order processing, or communication; technical or mechanical malfunctions; errors in these Terms or in any Service -related materials; human-processing error; failures of electronic equipment, computer hardware or software; damage to your equipment, computer hardware or software, or inaccurate information, whether caused by equipment, programming, human error, or otherwise.
Further, you agree that Gund (and its subsidiaries and affiliated companies) is not responsible for losses you suffer caused by us breaking these Terms if the loss is:
To the maximum extent permitted by applicable law, you agree that the Service and the Service website are provided on an “as is” and “as available” basis. This does not affect your statutory rights under the Consumer Rights Act 2015, including your right to receive services performed with reasonable care and skill. Gund makes no warranty that the Service or Service website will be uninterrupted, timely or error free, nor does Gund make any warranty as to the results that may be obtained from the use of the Service, including the return of a Plush Friend or the condition of any returned Plush Friend. To the maximum extent permitted by applicable law, you hereby waive any and all claims against the Company (and its subsidiaries and affiliated companies) arising out of or in any way relating to your use of, or enrollment in, or participation in the Service, or use of the Service website, the information available thereon, and the modification of these Terms. Your sole remedy for dissatisfaction with any portion of the Service is to cease your participation in the Service, and the sole and exclusive maximum aggregate liability of Company (and its subsidiaries and affiliated companies) for all damages, losses, and causes of action (whether in contract, tort (including negligence), or otherwise) will be limited to twenty-five British pounds (£25.00). The prior limitation on damages is not intended to limit your rights to recover legal costs where applicable or to limit the Company’s obligation (if any) to pay prevailing party costs or fees if recoverable pursuant to applicable law.
The limitations set out in this section will not limit or exclude Gund's liability for death or personal injury caused by Gund's negligence, fraud or fraudulent misrepresentation.
Gund is not responsible and assumes no liability for changes or discontinuance of service from providers which may affect the Service.
Company will be excused from performance under these terms to the extent Company is prevented from or delayed from performing, in whole or in part, as a result of an event or series of events caused by or resulting from (1) weather conditions or other elements of nature or acts of god, (2) acts of war, terrorism, insurrection, riots, civil disorders, or rebellion, (3) quarantines or embargoes, (4) labour strikes, or (5) other causes beyond the reasonable control of Company.
Gund reserves the right to terminate or suspend a User’s or Finder’s participation if there is a violation of these Terms or suspected misuse of the Service.
Gund reserves the right to suspend or terminate, at Gund’s sole and absolute discretion, Service participation including, without limitation, if Gund believes that you have violated or acted inconsistently with these Terms or applicable law or acted in a manner harmful to Gund’s interests. Abuse or violations that may result in suspension or termination include, but are not limited to: (i) engaging in fraud or abusive behavior in connection with your use the Service; (ii) your failure to follow these Terms and any other terms and conditions applicable to you in connection with your relationship with Gund; and (iii) making a misrepresentation to Gund in connection with your use of the Service. In addition, Gund reserves the right to take administrative or legal action against you, including seeking criminal prosecution, in its sole discretion.
Gund reserves the right to modify, suspend or terminate the Service at any time for any reason upon giving you reasonable notice in writing. If Gund terminates, you will not be bound by any future obligations under these Terms.
We may update these Terms from time to time. We will notify you of any material changes by posting a notice on our website at least 30 days before the changes take effect. If you do not agree to the updated Terms, you may terminate your use of the Service before the changes take effect. Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms.
If you have any questions about these Terms or the Service, please contact us at: Spin Master Customer Support at https://www.spinmaster.com/en-US/customer-support/ or you may call our Customer Care Support team at 0 800 206 1191.
By registering and using the Gund Forever Friends Promise™ program, you acknowledge that you have read, understood, and agreed to these Terms of Service.
These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live in Wales, Scotland or Northern Ireland, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.